Hymdal
Me (UX Designer, UI Designer)
Eilam Meinster (UX Designer, UI Designer)
Adam Rossi (Founder and CEO)
Investors encounter multiple challenges in conducting thorough due diligence on startups while searching for potential investment opportunities. Limited deal flow, valuation uncertainties, and access to reliable information hinder their ability to evaluate the viability and potential of startups for investment. Likewise, startups also struggle to connect with the right investors due to difficulties in navigating the investment landscape.
Outcome
To address the challenges faced, we designed a investment web app that automates deal sourcing and the due-diligence process. The app features targeted onboarding processes, dashboards, and comprehensive profile pages for both startups and investors to connect. We also redesigned the landing page and implemented the first iteration of a design system to ensure consistency and scalability across the platform. Through these efforts, we aim to bridge the gap and create meaningful connections in the investment landscape.
Reviewed existing data (user inputs and competitor analysis) to inform content and to incorporate industry best practices for the design of dashboards and profiles
Defined platform requirements by identifying and documenting essential features and functionalities, and also mapped out user flows for the onboarding process
Contributed to the development of a style guide, defining guidelines for typography, color palettes, iconography, spacing, and components
Wireframed and developed high fidelity prototypes of multi-user interactions for the onboarding experience of the platform
Redesigned the landing page to align with the established brand identity and to effectively communicate the platform's value proposition
Creating a Distinctive Brand Identity
The name 'Hymdal' was inspired by god 'Heimdall' (from Norse Mythology). Driven by strong values of trust, growth and abundance, the client envisioned the brand to reflect a magical aura, similar to that of the northern lights. Naturally, we chose colors inspired by this phenomenon.
View the rest of the style guide here.
We created customized onboarding pathways for investors and startups, resulting in AI-driven personalized dashboards informed by onboarding inputs and outcomes.
In response to stakeholder preferences, we implemented a toggle feature allowing users to switch between 'Highlights' and 'Full Due Diligence'. Consequently, we devised a List and Column view (shown below) to accommodate their needs effectively.
Key Features of Dashboard
Designing for an Investor - Making every detail of a Startup count!
We developed a startup profile with a focus on meeting the specific needs and preferences of investors, prioritizing elements they consider essential for evaluating startup opportunities from their perspective.
Key priorities for an investor:
A comprehensive profile of the startup, including sector, stage, funding details, traction metrics and background details on the founders and investor involvement
Hymdal AI's assessment of how the startup matches investor portfolio, including in-depth reports
Creating Designs for Startups - Helping them Find the Right Investors!
From the perspective of startups, we designed investor profiles to enable them to assess whether the investor is a suitable match for their needs.
Key Priorities for a startup:
A comprehensive profile of the investor, including funding, other investments and portfolio mix
Hymdal AI's assessment of the investor, categorized into green and red flags
Redesign of the Landing Page
To align with our established brand identity, we redesigned the landing page to make it more elegant, and to integrate industry-leading practices. Additionally, we addressed various UX and UI issues to improve the overall user experience.
