
UCSB Class of 2020
Master’s in ECE
My Background
As a Design Engineer, I Designed Antennas and Payloads for Satellite Systems at Boeing and Northrop Grumman
Nominee for Emerging Leader of The Year Award in 2022
ENTP
Myer Briggs Personality
12
Peers Managed as Team Lead
8
0 to 1 Feature Launches
5 Star Excellence Award at Vagaro in 2025
Read About My
My Strengths
Technical and Analytical Mindset
Passion for Product Psychology
Storytelling
My Design Philosophy
Minimalistic and intentional design, characterized by simplicity and clarity, ensuring that every design element serves a clear purpose and contributes to the overall story
My Recent Work

This project rebuilds the signup flow and refreshes the UI to improve conversions and lead capture. The focus is on reducing friction, capturing stronger leads earlier, and creating a smoother, more enjoyable experience for new users.

I led initiatives that clarified credit usage, surfaced campaign ROI, and nudged businesses toward higher-performing campaigns. These changes reduced friction, built trust, and increased campaign adoption and retention.
“It’s all about one thing: creative problem-solving to get the story out.”
Bob Greenberg, CEO of R/GA




